What is Social Media Marketing (SMM) and why do we need to use it?
Social Media Marketing (often abbreviated to “SMM“) is the process of gaining website traffic or attention through social media sites such as Facebook, Twitter and Google Plus.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media
Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Why do we need to use it?
Chances are your competitors are using these techniques and if you have noticed your rankings and sales enquires slipping this could be the reason why.
Website traffic can be improved by adopting a number of techniques listed below:
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