What is Social Media Optimisation (SMO) and why do we need to use it?
Social Media Optimisation (often abbreviated to “SMO“) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Why do we need to use it?
Chances are your competitors are using these techniques and if you have noticed your rankings and sales enquires slipping this could be the reason why.
Website traffic can be improved by adopting a number of techniques listed below:
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