PPC Advertising v Search Engine Optimisation (SEO)

We can have your website listed at #1 in Google Searches for your preferred phrase or keyword within 7 days using PPC Advertising. You’ve put a lot of time, effort and expense into putting together your website. But is anyone visiting your site or finding it from an internet search? If not, it’s been an expensive and time consuming exercise with no return on your investment. There are many, many great websites out there that look fantastic and are full of useful information and great products. Thousands more are added every day, so there is a lot of competition to being seen in search results and to attain the exclusive #1 position in Google Rankings. No doubt you are already being bombarded by SEO companies (Search Engine Optimisation)  from around the world, claiming they are “the world’s best SEO company” and can guarantee you a “#1 Google listing”  (if you live in Perth you may have also noticed some very large billboards and expensive cars advertising the same message). SEO is the new snake-oil and SEO Companies are the new snake-oil-salesmen SEO companies usually want to charge you a lot of money initially with large ongoing monthly fees to maintain your ranking and with no guarantee of sucess. An alternative to SEO is PPC Advertising. PPC adverting sounds expensive, but it need not be if implemented correctly. The IT Guys have been utilising PPC Advertising in the form of Google Adwords and Bing Adwords, ourselves and on behalf of our clients for many years and getting highly qualified and filtered traffic to their websites for as little as 15c per lead (click)… hence the term PPC (pay-per-click). When SEO service companies talk of a #1 ranking in Google, they are talking about having your site or product appear in the #1 “Organic”  listing or position (unpaid) when users search for your company, product or service on their computer, phone or device. You can spend weeks or months and thousands of dollars getting your web page to #1 organically using SEO, only to find there are already one to three paid advertisements (PPC Advertising) above your very expensive Organic listing. What you have effectively paid for is a #2 to #4 listing. And it does not end there. Keeping your #1 organic ranking is an ongoing, expensive and time consuming exercise. SEO companies will tell you that Google and Bing users don’t look at advertisement but they are very wrong. We’ve been using PPC ourselves very successfully over the years and Google and Bing are making millions of dollars per day out of the service, they don’t make any money for organic listings. Organic listings make money for the SEO companies mainly. The only guaranteed way of getting your company, preferred search term or phrase to #1 or at least a first page ranking, is to pay for it using Google Adwords or Bing Adwords.   For only a few hundred dollars we will set you up with the necessary tools to get you going and have your advertisements listed. We will also teach you how to maintain and monitor the PPC service on an ongoing basis. We don’t charge ongoing monthly fees and you can always get free advise and help from your assigned Google account manager. However, if you wish us to provide ongoing assstance, help and monitoring of your account, we are happy to quote you for that also.   SEO Services v PPC Advertising SEO Services PPC Advertising Lead in Time to implement SEO Services v PPC Advertising Google and Bing refresh there listing once a month, so an initial listing would only happen between 1 and 30 days. SEO Techniques rely on linking to other sites and may not become apparent for 1 to 2 months As soon as Adwords accounts have been setup, PPC advertising can commence. This can be as quickly as 1 day. Lead in Time to make changes Required changes/tweaks made to fix mistakes or improve the listing will not become apparent for another 30 days (from date of change) Keywords can be instantly added and the changes to your adverts will take effect within an hour of implementation. (24 hrs for changes to advertisements) Ongoing Time/Costs Algorithms used to rank websites are constantly evolving and changing. A #1 listing last week, may slip to #20 within days. This requires constant changes and updating links etc which the SEO company will have to carry out meaning you have ongoing costs that may or may not improve your listing. As above, changes can be made instantly at any time, by your PPC Consultant or yourself. Your ranking can also be changed by either increasing or decreasing your keyword bids or budget. This can be carried out yourself or by a PPC Consultant. Can I switch listing on/off when not needed? Once listed, the site is very difficult to remove from the listing. If you are very busy and you’d rather not receive more enquiries (maybe your going on holiday for some time) you cannot simply pause or turn off an organic listing. You have full and instant control over your PPC advertising account. In can be paused or switched off within minutes. It can be configured to only display on certain days during certain time periods and to very specific geographical locations. Can I quickly list a new website? Google/Bing do not like new websites – Trying to get a website listed that is under 12 months old is almost impossible using SEO techniques Once the Adwords account has been approved and the Credit Card verified, advertising can usually commence within 24 hrs. How we work Time Line Approx Hours Activities Day 1 – 3 1 – 2 hrs Examine existing site title and header, create keyword report, agree with client on target keywords, phrases, audience, budget. Implement Adwords, Analytics, Webmaster Tools and establish baseline to measure against. Day 4 – 7 15 mins Agree with client, switch PPC advertising on. Day 14/21 1 hr […]

Computer Virus and Spyware Removal

We specialise in the complete removal of Computer Viruses, Malware, Spyware and other malicious and unwanted programs from your PC, Laptop or Macintosh Is your computer acting strangely and has become unresponsive? Are your friends getting spam from you? Are strange “popup” windows appearing randomly? Is your computer reporting programs or data no longer exists? Have you stopped receiving windows updates? Has your Anti-virus or Firewall switched itself off? Is your computer very slow or not starting properly? If you answered “Yes” to any of the above questions, chances are your PC, Laptop or Macintosh has probably become infected with a “Computer Virus” or “Spyware” (collectively known as Malware) and needs to be removed immediately. Some viruses are merely annoying (popup windows and advertising) others may stop your machine from working properly such as connecting to the internet or slowing it down. Others can corrupt your data or encrypt your data and then hold you to ransom until you pay the creator a sum of money (this is known as “Ransomware“). However the most dangerous ones are those that simply hide undetected and send personal details such as your bank details and passwords to the criminals who developed them. These are known as “Trojans” after the Trojan horse employed by the Spartans in ancient times. There are no quick-fixes when it comes to computer virus removal There are many programs for download both FREE and PAID that claim to get rid of 100% of all know viruses. DO NOT BELIEVE THAT CLAIM . Most of them actually give you MORE viruses. The ONLY reputable Anti-virus makers are AVG, McAfee, Symantec, Norton’s, Avira, Trend, Kaspersky but none of these programs will remove a virus …… they merely detect a computer virus before they activate. One of the few programs that does remove Malware and Viruses is called MalwareBytes but even that will not remove 100% of all viruses but is excellent at removing Spyware and Adware. Do not believe Mobile Computer Technicians that visit you at your home and claim to remove viruses in an hour or two. You can do the same as them for FREE by downloading a FREE copy of Malwarebytes. For a THOROUGH virus check and removal we need to have your computer for 4 to 24 hours and we will use two or three programs including a RESCUE DISK … that removes dangerous viruses such as Trojan’s by scanning every file on your PC using a non-windows operating system such as Ubuntu. The IT Guys (WA) use a unique in-house 12 step process that as well as removing viruses, checks and updates browsers, operating systems, browser add-ons, browser toolbars, anti-virus programs, anti-spyware programs, search-engines, non-essential programs, PUPs, Registry entries, Short-cuts and emails. Only by using such techniques can we guarantee that 100% of computer viruses have been removed. This is why we need you to bring your PC, Macintosh or Laptop to our office as the process cannot be done properly with a brief home-visit. By bring your infected computer, PC or Laptop to our Subiaco repair center we will save you up to 50% compared to the average call-out mobile Geek Computer Technician who will charge a minimum of $150 and not do a thorough job. Computer Viruses, Malware or Trojans are created by criminals or anarchists with the intention of disrupting your activities or more seriously trying to steal your passwords, bank account details or identity. Every PC or Laptop (not so much Apple products) needs to be protected by an Anti-virus program (Norton, McAfee, Symantec, AVG etc) and updated regularly to protect you from such attacks. However these programs cannot guarantee your safety 100% and if your system becomes infected, urgent steps need to be taken to fix the problem. If your Virus Checker is out of date it needs to be replaced or renewed to stop viruses returning to your computer. If you suspect your PC has become infected with a virus, please contact us   Call now for your FREE Advice and a quotation to remove the virus Remember that prevention is always better than cure. We can advise you on easy, inexpensive ways of protecting your PC. Give us a call today for some free advice. Thorough Virus removal can take between 4 to 24 hours to run the scans but we only charge 1 or 2 hours of a technicians time.    Please review our recent blog posts related to Virus removal Is an anti-virus program essential? Australian Federal Police virus scam How to remove 99% of computer viruses, malware and adware for FREE Why pay for AntiVirus software when you can legally use it for FREE Top 6 checks to make sure your computer is protected from Viruses and Malware Antivirus Security Pro is a SCAM – Here is how to remove it. Computer Ransom Lockout – new twist to Microsoft Support telephone scam If you get a phone call from Microsoft – It is a SCAM… this is what to expect How to remove the “dosearches” search virus  How to remove the “Snap-Do” search virus Antivirus Security Pro is a SCAM – Here is how to remove it. Tags: anti-virus, computer virus, malware, malware removal, virus removal

Computer Software

Computer Software Problems we can help with: MS Office and Email problems Outlook problems? Email problems? Office and general applications problems fixed. MS Office and 365 Cloud migration specialists. Call now for advice and help. Windows Upgrades (XP, Vista, Windows 7, Windows 8, Windows 10) If you have a PC or Laptop with Windows XP or Windows Vista there is no point in upgrading your equipment due to it’s age. Purchase a new device. Windows 7 Pro is no longer support but there are free upgrade paths to Windows 10 Pro at the moment (March 2020) Trouble Shooting Trouble-shooting and fixing your PC, Mac and Linux Computer Software problems, virus removal, data backup/restore, setup and syncing of Apple devices (iPhone, iPad, iMac) If you are still using Windows Vista, you should watch the following video. Need more help? Covid-19 Update: Business as usual for workshop repairs, remote support and onsite support. If you live in Western Australia, and you need any kind of computer help, please bring your computer to us at 315 Rokeby Road, Subiaco, Western Australia or call us out. You can email us at helpdesk@itguyswa.com.au or call: 08 6118 2601  For instant remote control sessions, follow the instructions found on this page Tags: 365 Cloud migration specialists.automatic windows 10 update, Email problems, ms office, Office and general applications problems fixed, Outlook problems, Vista, windows 7, windows 8, Windows Upgrades, XP