What is Search Engine Optimisation (SEO) and why do we need to use it?
Search Engine Optimisation (often abbreviated to “SEO“) is the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic“) search results (Google, Bing, Yahoo)
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Why do we need to use it?
Chances are your competitors are using these techniques and if you have noticed your rankings and sales enquires slipping this could be the reason why.
Techniques also used in improving a websites traffic include:
- Search Engine Optimisation (SEO)
- Social Media Optimisation (SMO)
- Social Media Marketing (SMM)
- Email Marketing
We can also help with the following:
|We can help with: New Website Creation|
|We can help with: Existing Website Upgrades|
|We can help with: Domain name registration and setup, transfer etc.|
|We can help with: E-mail hosting/problems (Outlook, Bigpond etc)|
|We can help with: Moneytrising websites, e-commerce, shopping carts|
Written by John Kirkby