SEO is DEAD – Long live ADWORDS
SEO is dead and the winner is ….. Google Adwords
Shares in Google inc on October 24th were trading well over $1,000 per share, joining an elite club of super-shares having risen 42% since the start of 2013.
And the reason is in one word ….. “Adwords”
If your email inbox is anything like mine, you will have noticed a change in your “junk” emails that get past your filters. The spammers have given up on targeting “penial-enlargement” products (because every spam filter in the world is blocking them) to so-called-legitimate-business activities like SEO (Search Engine Optimisation) or “How to Get your company to #1 on Google”
The truth is all those thousands of dollars and hundreds of hours “we”, “you” and your company spent on increasing your Google “organic” rankings over the last five years have been a total waste of money…… and Google are totally to blame … and are making a total gain
Once-upon-a-time you could get #1 ranking on google by using clever and current SEO techniques such as link-building, elimination of duplicate content, keyword density etc etc … terms many of you in business will have heard so-called-SEO-experts spruiking too many times and persuading you to part with $$$$ in cash to fix.
How many of those so-called-SEO-experts told you you could save thousands of dollars by adopting a simple a cost effective Google adwords campaign??? Not many, the SEO industry is self-promoting and full of smoke-and-mirror (snake-oil) salesman promises.
In recent times Google have…..
a) Increased the number of paid ads at the top of the page from 1 to 3
b) increased the number of lines their paid adverts take up
c) increased the % of the “above-the-fold” advertising space to paid adverts
d) reduced the distinguishment between paid and organic ads to such an extent that around 50% of us cannot determine what is a paid or organic ad anymore.
Being #1 “organically” (un-paid) in Google will NOW only get you 9% of the clicks on that page. 42% of all clicks goes to the top three “paid” listings (Adwords)
If you want to get traffic to your site so that people purchase your products, move your marketing budget AWAY from SEO and web design and invest in Google Adwords as soon as possible. It is very easy to setup and administer yourself (click here) but if you need a little help give us a call. We think you will be amazed at the IMMEDIATE results.
Written by John Kirkby